Scott Brown, an authority on social media, will lead this hands-on workshop. Social tools are changing the landscape of competitive and business information gathering. As a business and competitive researcher, learn which social media tools will give you the best company and industry information. See how to complement traditional resources for business and company information by effectively using social media tools such as LinkedIn, blogs, Twitter feeds, social networking groups and other specialized search tools. This is a fully updated, hands-on workshop that will help you think differently about these resources and unlock their true potential. Bring your laptop and the name of a company you would like to research and be prepared to be surprised by what you find!
